In the dynamic landscape of the software industry, product management has emerged as a
strategic driver for businesses seeking growth and innovation. For the fresh engineering
graduates of Bangladesh, understanding the importance and potential of product management
can open doors to exciting career opportunities.
Here, we will explore the realm of product management, its significance in boosting businesses,
the qualities of a good product manager, its context of relevancy in Bangladesh, and the
promising future it holds.
What is product management?
Product management is the discipline of overseeing the entire lifecycle of a product, from its
inception to development, launch, and post-launch improvements. Product managers are the
visionaries who align business objectives, user needs, and technological capabilities to create
successful products. They collaborate with various teams, such as engineering, marketing, and
design, to ensure seamless execution of the product roadmap.
Importance as a business strategy
Product management is a powerful strategy for boosting business success. By focusing on user
needs and market trends, product managers can create products that resonate with customers,
leading to increased customer satisfaction and loyalty. Additionally, a well-executed product
strategy enhances a company’s competitive advantage and fosters innovation, driving revenue
growth and profitability.
In today’s fast-paced and customer-centric business environment, product management plays a
crucial role in staying ahead of the competition. Companies that invest in effective product
management processes are better equipped to adapt to changing market dynamics, meet
customer expectations, and maintain long-term growth.
The qualities of a good product manager
A good product manager possesses a unique blend of skills and traits. They must have
excellent communication and leadership abilities to guide cross-functional teams effectively.
Analytical and strategic thinking are essential to make data-driven decisions and prioritize
product features. A customer-centric mindset and empathy help them understand user pain
points and create products that address real-world challenges.
A great product manager is not only proficient in technology and business acumen but also
adept at fostering collaboration among different teams. Their ability to listen to feedback,
synthesize information, and communicate a compelling product vision ensures that the entire
organization rallies behind the product’s success.
Paying attention to product management in 2023
In 2023, paying more attention to product management is paramount due to the rapid
advancements in technology and ever-changing market dynamics. Businesses need to stay
agile and responsive to customer needs to remain competitive. Product management provides
the framework for companies to innovate and adapt their products to evolving market trends,
ensuring long-term sustainability and growth.
As consumers become more discerning and their expectations rise, successful companies must
continuously evolve and improve their offerings. Product managers, as champions of customer
needs, are central to this process. By closely monitoring customer feedback, market trends, and
the competitive landscape, product managers enable businesses to identify new opportunities
and create products that meet emerging demands.
Product management’s context of relevancy in Bangladesh
In Bangladesh, the relevance of product management is becoming increasingly evident as the
tech industry expands. With a vibrant startup ecosystem and a rising number of software
development companies, product managers play a vital role in driving product innovation and
market penetration. The demand for skilled product managers is expected to grow as
companies prioritize customer-centricity and product excellence.
Bangladesh’s burgeoning tech industry presents a fertile ground for product managers to thrive.
As local companies aim to expand their market reach and compete on the global stage, product
managers become the linchpin in developing products that cater to both domestic and
international audiences. The ability to identify unmet needs and create tailored solutions
positions product managers as invaluable assets in this ever-evolving landscape.
The future of product management
The future of product management is bright and promising. As technology continues to disrupt
industries, the role of product managers will become even more critical in leading digital
transformation and creating customer-centric solutions. Advancements in AI, data analytics, and
user experience will further enhance the product management process, enabling companies to
deliver products with higher precision and impact.
Looking ahead, product managers will play a pivotal role in shaping the adoption of emerging
technologies such as artificial intelligence, blockchain, and the Internet of Things (IoT). Their
ability to navigate the complexities of these technologies and identify viable applications will
determine a company’s success in the Fourth Industrial Revolution.
Product management is a strategic discipline that holds immense importance in boosting
businesses and driving innovation in the software industry. For the fresh engineering graduates
of Bangladesh, recognizing the potential of product management can unlock exciting career
growth opportunities. With the ever-changing tech landscape, paying attention to product
management in 2023 and beyond will be crucial for companies looking to remain competitive
As Bangladesh’s tech industry continues to thrive, the demand for skilled product managers is
expected to soar, presenting an auspicious future for those who embrace this dynamic and
impactful career path.
TM Ishtiak Hossain is Managing Director & Head of Product Development, EWN Bangladesh
Source: Dhaka Tribune.